JUS Project
The JUS project presents a series of graphic designs depicting cult technical products made in Yugoslavia between 1950 and 1990.
Outstanding achievements in design and technology are part of the forgotten cultural heritage of the former Yugoslavia. It is about modernist architecture, exciting products in terms of quality and innovation, sensibly placed in the time and space of that time. Original, accessible, and useful products were created as a result of domestic know-how and were mainly intended for most of the population, the so-called working class.
JUS is an art project named after the renowned abbreviation for the Yugoslav Standard.
Our vision is to encourage and remind young artists, engineers, designers and the general public that the attitude towards creation, design and manufacturing in the time of Yugoslavia was considerably more advanced and modern then later acknowledged.
JUS presents the achievements of our recent history’s technical heritage from the days of our youth in a unique and graphically sophisticated way. Virtually every member of our generation still recalls Gorenje refrigerators, Tomos motorcycles, Bagat sewing machines, not to mention Zastava’s legendary car called Fičo.
Authors
Original product illustrations drawn with passion and love.
The concept of the JUS Project and its illustrations are the creations of Darko and Marko Miladinović. The Miladinović brothers, who have been working in the field of visual communications, design and the creation of novel brands for over 25 years, have combined their knowledge and love for retro design solutions from the era of socialist Yugoslavia, this time in the form of the JUS Project. Researching forgotten and too often discarded documentation of cult products, followed by illustrating these carefully selected items, can only be driven by a great passion for design and retro-chic culture. New devotees and fans later joined the enthusiastic JUS team, which now also consists of architect Gregor Zupan, who helps illustrate JUS products, and Tina Miladinović, who oversees sales, digital support and the brand’s social media presence.
“We revive the achievements of our history’s technical heritage from the days of our youth in a unique and graphically sophisticated way.”